try to stay on topic here guys.

well as a former chrysler sales person I can relate to this subject. his intentions are good but he went about it the wrong way. maybe his management made him phrase it that way.
these surveys are VERY serious and troublesome to sales guys. i was very good and thorough during the sales process and never missed a beat, but sometimes after the customer pulls away in their new car you start too worried whether they are as happy as they seem.

it could be the littlest thing or maybe a misunderstanding about something and the customer doesn't bring it to the attention to his or her sales person and they stew on it and just take out all their frustrations ON the survey... and if you get blasted on the survey you lose your certification and if that happens it costs the sales guy lots of money over the course of the whole year.

all the customer had to do is call me and ask for help with the issue and i would have helped and everything would have been OK

so what i say at the end of delivery is... you will be getting a survey in the mail and it will ask you all kinds of questions about the dealership and myself. the questions on the back directly pertain to ME as a certified sales person. if you don't feel comfortable marking completely satisfied or very satisfied, give me a call and i'll make it right. all while laughing and joking,
this takes a huge weight off the customers shoulders and they sometimes say...well, there is this one thing and its resolved then and there.

i have helped my dealership achieve its ELITE 5 star status over the course of the 2 years i was there...

so to answer any ones questions about FIVE STAR... its not a joke.
you can ask me how to tell your sales person that you are not happy with an issue or just how to phrase nicely so he will be more than happy to help you.