I work for Meguiar's and can tell you that this is quality stuff. Since we're owned by 3M we're really just taking 3M films, rebranding them and doing some different consumer marketing with some smaller packages. Wrapping an entire car is quite a complex process - I've watched it being done many times. I've got the textured brushed titanium on the roof of my Graphite Metallic PT Cruiser Turbo and love it, and I've wrapped all the silver trim on my Aero Blue Crossfire Limited Roadster in flat black to go with my flat black wheels. Small trim pieces are easy enough to do on your own, but I'm not so sure I would want to have wrapped the roof on my PT by myself!!!

PNA mentioned Dr. Color Chip, and I've seen that stuff in action, too. Believe it - it really is good, good stuff. And it's far less expensive than doing a full wrap on your car, that's for darn sure!