Originally Posted by JHM2K
Another snack for thought... very few pieces of any car are manufactured by the auto brand themselves. On average, 80% of the car's components are farmed out and tier-2 suppliers handle the build of the copyrighted parts. In other words, a vast majority of cars, whether it's a Nissan, Mercedes, or a Ferrari, use Visteon for headlamp production... it's just each one uses a different revision. Same for sensors, Bosch is king. Each brand has its preferred vendor (Ferrari prefers Magneti Marelli over Bosch), but the overall effect is the same.
Cheers,
This happens in every industry. I see it every day. Foxconn supplying Apple and Microsoft and Google, Flextronics also supply all three, etc.
Most of these big name brand companies are a major marketing force, with product manufacturing as a secondary or sometime tertiary competency. Don't believe me? Ask NIKE. They haven't done anything except marketing for the last twenty years.