Chrysler did a pretty crappy job marketing and selling the Crossfire, and SRT-6 version. Availability and cost of parts would hold back prices. But, people don't know how reliable the car really is.... It's a perception problem. Having an SRT6 doing some "work" like the black Mustang in the movie "Drive" would help too. Check the clips of that movie. I betcha Mustangs sold pretty good after that movie came out.