As a matter of fact, I got my oil changed this morning right at 3K. But I had owned it for four months and didn't know how long it sat on the lot, so I was just playing it safe. Moving forward I'll go into my zone of around 4 - 4.5 K between oil changes.
Outlaws you're right, the 3K oil change interval is a crock, even here in dusty old AZ. At the "customer appreciation night" I went to a few weeks ago they were floating the very real possibility that the free world might crumble if you didn't change your oil every 3K.