Doesn't look to bad since you don't see bare metal , my car was keyed all the way around and went through the clear and all the layers of paint
For the light scratches just use rubbing compound or a buffing solution if it doesnt go by hand use a buffer on a medium speed
For the paint damage It's a little difficult , I personally have used touch up paint then after about 5-7 layers, waited 24hrs washed it again then I wet sanded with 600 grit sand paper then polished ,then with rubbing compound buffed and repeated till it looked good enough.
You prolly won't need 7layers because It's not as deep but It's worth a shot. And a tip don't use 400 grit or less because i started with it and it left a few spots looking worse or maybe I just over sanded
Good luck
Oh Btw , after your done wax it !