I disagree. They will only get one shot, and therefore should have had things planned before entering the market. If you want to compete (and charge) the same as brands like Lexus, Infiniti, etc..., you have to play/beat them right out of the gate. This wait and see won't cut it with the upperend crowd. Hey, I own a Crossfire and love it--not knocking DC, just stating that you should have your ducks in a row before entering the market, and not try and figure things out after the fact. You only get one shot with customers.