Originally Posted by meshcraft
Why don't they spend the money on decent marketing rather than paying off Karmann?
Most people don't know about the Crossfire and I rarely see any advertising for them so it's no wonder sales are low. It's occasionally mentioned at best. When people actually see it they love it. I get lots of compliments and I'm sure there's a lot of people that would buy them but there's basically no marketing now and their original marketing was horrible.
I'm also worried about what it's going to do to the value. I'm hoping the value won't just drop to $10,000. What do yall think?
I can't foresee the future, but I can tell you the past.
I ordered my Crossfire in September of 2003, the reason it was a special order was because they did not have a black with cedar interior available at the time. They told me it would take 6 to 8 weeks before it was delivered. It was finally delivered in March 2004, six months after I ordered it.
The MSRP was $34,495 and since I paid cash, I got it at (A STEAL) $32,995. Six months later the car was selling for $32,000. And another 6 months after that they were selling for $28,000.
Now you can buy the SRT6 for less than I paid for my Limited... So, in answer to your question. What is the breakeven, wholesale, DC rock bottom cost ? I would bet you can negotiate a deal for an unused 2004 Limited that is sitting in a shipping container somewhere for 18-22k.
If DC doesn't sell the inventory they will start putting them into rental fleets like Avis or Enterprise and then write off the tax loss at the end of the year.