I think my car had this smell when I bought it in 2010 (2nd owner, purchased at 5,600miles 2008 Ltd Silver Roadster). Now that it is winter on the NC coast, I don't smell nuthin. Maybe Bosch cabin filer is doing its job. And if not, makes no difference to me - the car always smells like fun.

Winter - sure do love the heated seats!

Alicia