The 50k price tag was a big factor. Marketing effort by most assesments was a joke. The biggiest factor in my opinion was that for a few k more you could get the 3 pointed star or a corvette. I bought my 05 SRT coupe new with 40 miles on the clock in 07 for an offer of 27k. I have heard others did better in the low 20k's. Never regreted it and enjoy it each time I drive it. Bought the SRT roadster used 30k on the clock from a dealer in Texas paid 18k. Never located the previous owner.
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