Originally Posted by
JHM2K
The Viper became an instant legend in the 90's, and this current version is the most drivable one yet produced, and social media was raving about it two years ago -- but it's selling at a snail's pace, and SRT is now a dead brand.
This is the hell that is automotive marketing.
By and large, that's an easy one to figure out, they've gotten
slower. With the exception of the Super Bee and Viper, there's been no real justification for the inflated price tag other than looks.
I laughed at my buddy for dropping 70k on a Mustang when he traded his 1st gen SRT Jeep for a '13 GT500. -Laughed then, but now the 70k pony car is a real market. I just cannot fathom spending that on any domestic label lacking real racing pedigree.