I'm always dumbfounded by people's (in a general sense) inability to think long-term, about anything. Sure they can screw some guy out of a couple grand this month and make some quick cash. At the expense of have him bad mouth their business to the world for the next 20 years. Or they can build a lasting relationship with large numbers of customers by providing excellent service to a community over years or decades by providing fair prices *and still making a substantial profit on many more sales than they would have made otherwise*. It just doesn't make sense to me...