Those hard to figure out controls are the same controls, (in the same location), that are in my wife's E320 Sport. One of the great advantages of the Xfire for us is that we didn't have to re-learn all the controls.
It all just depends on what you're used to. I do wish I could have the birdseye maple that's in her car.
And if Bimmers are the ideal, let's hear about that user friendly iDrive! Not!