Kind of cool, but...

As a professional in advertising, design, and film I have a few comments.
I did enjoy the effects, but not long enough. I didn't like going back to the red. The text should have been overlaid on the scene itself so we could really see the crossfire. I felt like you really didn't get to see the car and there should be at least one shot of the spoiler raising. It's got cool effects and it's above and beyond what you'd expect to see in a forum, but when it comes right down to the real world of advertising it wouldn't be effective. It is a great start but too quick. Also as cool as the visual effects are..what's the point of the cutaways?

There has to be some actual point to it otherwise you confuse viewers. It also takes your attention away from the crossfire. Cool effects though. Shows skill.

Any new commercials for the Crossfire would be good. No marketing and they wonder why they don't sell.

By the way I think there's one in Fast and Furious: Tokyo Drift. I distinctly saw one as an extra in one shot. We'll see.