Just to throw my .02 in here. Since I work at a Dodge dealer, and used to work at the Chrysler dealer where I did get my SRT roadster. I paid 39k for mine about a month ago. MSRP was 51k, the dealer is getting 5k from Mopar for selling it. Invoice on the car was in the 47k range. They had dealer traded for this car, so there was no holdback (money that DCX sends to the original purchasing dealer, not who sells it.. so another dealer got $$ from DCX when I bought my car at this dealer... typically between $,1000-$1,500) So looking at that,

$5,1000. MSRP (who pays that? hahah)
$47,500 invoice (real starting point IMO)
$-5,000 dealer cash from Mopar (direct to the selling dealer)
$42,500.

Now considering that this dealer had to floor this car for over 14 months, at a roundabout cost of $200-$250 a month, yes they took a loss of $2,500 or so, but they avoided losing even MORE by having it continue to sit on the lot.

That’s why so many dealers are willing to sell them so cheaply. Just to get their flooring costs into something that will turn for them. Not just sit there.

Danno