I have (2) in my arsenal, one is the Mequiars Endurance and the second is Griots tire shine. The Griots stuff is like a thick, black gel and is more expensive than the Mequiars but does last a good long time. I find that it doesn't sling up on the car as much, but you've gotta apply it thin which is pretty easy as its thick. The Mequiars is also good and has a more "pop" but you've gotta/should apply it thin as well.

I'm going to try the Armor All gel, well, when I can find it.
Something to consider when using the tire foams/spray silicone tire stuff...overspray all over your car.