First you must remove the round retaining clips. Then use a thin plastic pry bar to gently ply the emblem upward. There is a black thin rubber water seal gasket between the hood and wing emblem that sticks to both surfaces over time,kinda like double sided tape. Be gentle prying upward because if you tear this gasket,you can't purchase a new replacement. And DON'T break the studs. Squirrel Crusher