I'm an Alfa fan, but skeptical of the Giulia success here due to German brands & Lexus dominance of the luxury import segment (although Volvo is making inroads), pricing of approx $40K for a base & $70K for the Quadrifoglio and the sketchy Fiat/AR dealer network.
The Quadrifoglio Super Bowl ads were OK, and I see the hardcore AR devotees stepping up initially, but sales trailing off from there. AR sold just over 500 here in 2016 and about 100 in January, so fingers crossed...