Re: Only 12,500 in Crossfires produced in 2005
Rob, thanks for the numbers. They certainly look right.
Those numbers look like a very successful car to me. Especially when you look at the category the Crossfire is in. As was mentioned by others in the Forum, it is not a need (well maybe some of us MADE it a need) but rather a want. It was a car for someone with extra disposable income. A car that becomes "practical" when the prime rate is sitting at 1%. Very practical as the 3rd or 4th car.
Chrysler had to know about all of this going in. The Crossfire was their "halo" car. Profit margins be damned, but it gets great press. It is a car people want but can't always justify. A car that will set styling trends for the company (look at the grill proliferation and the new Sebring). But something strange happened on the Crossfire's path to that "halo"...The new 300, Magnum, and Charger and of course "it's got a Hemi".
Suddenly the new Chrysler "halo" car(s) were also practical. They had 4 doors and could carry six sets of golf clubs (a set per seat) AND looked fresh, uniquely American and downright BAD#SS doing it ...In addition this "halo" was affordable (with a V6) and was a collaboration of German and American engineering, and did I mention it had a Hemi?
Actuality there are two things that doomed the Crossfire, the economy and the success of the 300.
That said, I applaud Chrysler for making a "concept" car that a regular Joe (or Jill) could own. Our own little pseudo exotic if you will.
Now if they can figure how to make sure we get the service we expect and deserve, the story will have a very happy ending...