I only use tire dressing once a month. I don't like my tires shiny I like them deep black. I wash my tires/wheels then I apply tire dressing (the spray bottle eagle one works well) Now here is the key. Let the dressing sit for at least 30 minutes I sometimes let it sit overnight. then wash your tires/wheels again and dry. Deep black tires everytime without kicking it up on your car and it last for a few washings.

Please check out the detail section of this forum for all your car cleaning sometime obsessive needs.