Well I must say you guys are a tough crowd, but I'm certainly enjoying this conversation. So long as it remains civilized, it won't deter me from posting. I think many of you who have been posting have become accustomed to the domestic or even import tuning world. Yes, you can get big gains for little $$$ on big engines or on volume production cars. Unfortunately, it does not work that way in the Euro market for several reasons. One, ECU tuning on Euro cars is MUCH different than on domestic cars. We don't have access to most data points or maps on Euro ECU's like you do on domestics. So yes it takes a lot more R&D to make things happen, and that means higher costs to produce the product. Second, simple economies of scale: they don't make nearly as many AMG cars as they would any of the domestics we're talking about here. Supply vs demand. If I could sell 1,000 ODPS kits for C32/SLK32/SRT6, the price point would obviously reflect that. Not to mention, there is far more competition with domestic and import cars which again will drive down the price. Believe me when I tell you we're probably the most competitively priced MB tuner in the market with one of the highest quality of products. Do some digging and you'll easily see what I'm talking about. If you're going to criticize, then you should take the time to do the homework and not necessarily accept what I'm say as fact. We're certainly not trying to get as much money out of you as we can. Our margins are fair and, for the Euro market, the value proposition is very attractive! As an example, at any given time, we have 2-3 E55s at our facility getting our evo3 stage performance kits (+150-200 hp) among other mods. Average ticket (and I'm not exaggerating here) is $25k-$35k.

You think this stuff is expensive...try to buy something for a Ferrari.