That's because dealers have 10+ in stock and need to get rid of them--who gives a rat's *** about the buyer--they couldl care less about how you or I feel. Supply and demand--that's what America is built on--too many Xfires on the lot...period. When dealers offer $2500 cash back--that's not good. And even worse, a stripped down $29 version (of which no one will know the difference if you have heated seats, etc, vs a stripped down xfire. Live and learn--