and not counting its looks...
Art Deco, also calledstyle moderne, movement in the decorative arts andarchitecturethat originated in the 1920s and developed into a major style in westernEuropeand theUnited Statesduring the 1930s. Its name was derived from theExposition Internationale des Arts Décoratifs et Industriels Modernes, held inParisin 1925, where the style was first exhibited. Art Deco design represented modernism turned into fashion. Its products included both individually crafted luxury items and mass-produced wares, but, in either case, the intention was to create a sleek and antitraditional elegance that symbolized wealth and sophistication.
especially this: "
the intention was to create a sleek and antitraditional elegance that symbolized wealth and sophistication. "