I don't think you misled anyone. QuickJack lists the 5000# lift under their "Garage Sale" webpage as either Open Box or Refurbished for $990. An Open Box version is essentially a new lift. I'll bet QuickJack made a deal with Costco to sell a new 5000# lift for $999 to produce some quick cash flow. If Costco's product is a new lift, that price is really good considering it sells for over $1400 new. It will be interesting to learn what you hear back from QuickJack.