As stated previously, these tires are part of the Continental family and FWIW, Continental outsells Michelin in Europe. Below is a performance comparison w/pricing of the Bravuris 3HM with other premium tire brands on OEM sizes for the Crossfire. The Bravuris clearly holds its own in the performance comparison with a lower cost point. A tire doesn't have to be expensive to deliver performance results (IMO). There are quite a few Crossfire Owners using this tire brand.