Social media blunders aren't entirely new, especially in the automotive industry. You may recall this one: "OK, Boomer. And what's your reason not to change?" Those were the exact words from BMW in a social media post on Twitter 11/2020. Responses ranged (abiding by the rules, and keeping it clean here) to "Go back to making BMWs". The whole thing centered around BMW's new grille design...

I'm not a fan - and after looking at it for a while, came up with this tag line & car comparison:


BMW's Edsel Squared Design Language