Re: Why was this car a failure?
All of the above plus the following:
- The Crossfire was the baby of Wolfgang Bernhard (COO of DC). When he was passed over for a promotion in 2004, he left DC and went to VW. Without an internal product champion, the car floundered. DC offering the car on overstock.com for $9K below MSRP in 2005 certainly didn’t help the luxury image DC was pursuing. Same thing happened with the return of the FIAT brand in the US. That was Marchionne’s baby, and when he died in 2018, so did did the brand’s re-entry into the US market.
- Not all Chrysler dealers signed up for the Crossfire due to training & special tool costs. Accordingly, service and parts availability was spotty at best.