Originally Posted by
Valk
When these guys did our presentations it was said that the Crossfire just never got the proper marketing and advertising when it was first released to the market and Chrysler did very little to educate their technicians at the dealerships to make them fully understand the specific product the Crossfire was since it was the Mercedes drive train.
It was also said that the public was never very aggressive in wanting to spend $35.000 on a 2 seat Chrysler product again not being marketed as a unique car based on the Mercedes drive train.
It was an unfortunate time for Chrysler but brought on by themselves in all reality
Figured just that. I remember when they came out - the fact that it was a Mercedes was hardly mentioned. Also, never understood why the fact that the SRT6 had a hand built AMG under the hood, was never mentioned. Actually quite the opposite....why remove the engine badge altogether and leave an empty square behind instead of the nice Afalterback badge with the engineer's signature on it? At the very least, come up with a replacement and don't just leave it blank as if something was there but had been removed LOL.
Sad that Mercedes was so weak in marketing these. Really thought they would have the market cornered better.