Originally Posted by M60A3Driver

The Lloyds mats have a plastic tab on the back with a hole that fits snugly over the mounting pin on the carpet.
I have those same mats that are in your picture.
As UrbanE stated they were OEM mats, but I think they were a dealer option. I believe the normal mats that came from the factory were just plain without the logo.
I'm not 100% sure though.