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Old May 26, 2007 | 11:55 AM
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ben47
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Default Re: Design Philosophy

Originally Posted by intenseblu
the price tag was the killer for sure, i agree...
The price tag was a killer only because the Crossfire did not fit the into the mold or price range of past Chrysler
products. A $35k price tag for a little two seater was sticker shock for the average Chrysler customer, as well
as the car being impractical for most of them. Even the Pacifica, introduced about the same time as the Crossfire,
did not fare all that well until the price was lowered.

For what it's worth, I think the Crossfire was sold and is being serviced by the wrong company . It may have done
better if it was sold by MB as an entry level two seater, priced lower than the SLK 230 and SLK 320. Hmmm... wonder
what a three pointed star would have looked like stuck in the middle of the Crossfire grill?

Any way, we all know Chrysler did a **** poor job of marketing the Crossfire and now we have overly depreciated values
of our cars. Oh well, I bought mine as a long term keeper, so that's a really a mute point for me...
 

Last edited by ben47; May 26, 2007 at 11:57 AM.
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