Those name plates are stuck on to the car with dubble sided tape made by 3m. Dealers have not drilled into the sheet metal since the 60's because once you break through the primer you then void the factory rust proof warranty which in any chrysler product is 7 years 100 thousand miles. So lets all understand the practice of drilling to apply dealer logo's does not exist any more. All you need is a blow dryer and two fingers to pop one off. Please don't run out of the showroom so fast. And rember if any crossfire owner paid between 5 and 15 million dollors for a chrysler franchise you can bet that every car on the lot would have there name on it just like Mr&Mrs Nelson Bobby n Graphite #2551 6sp