I agree that it is a bit premature to start saying that its going to fail.
The Advert is pants, we had it broadcast in the UK briefly and unless you already know about the Crossfire ,I doubt people will be rushing to find out what the car is with the 'glimpse' you get in the Ad.

I KNOW the Crossfire is a winner, Jaguar certainly think so!,
has anyone else seen the latest pictures of a Jaguar Concept coupe. If I owned Chrysler I'd sue their ***. It's so like the crossfire its untrue, even down to the central twin exhaust.