Bad marketing, plain and simple.

Drive = love?
Engineered beautifully?
Some other Bulls hit?

Every Mercedes, BMW, Saab, Porsche, Caddilac, add that I see for any of their "image" cars has PASSION. Listen Chrysler................PASSION. They are usually bad *** and give me goose bumps. They make me want to drive their car regardless of its practicality.

They had Celine Dion marketing the Xfire with some bulls hit song. LOL terrible.