No turf to protect, really. I just want people to use good stuff on their cars, whether that good stuff is Meguiar's or not. You can spray Armor All on your finish and it will look wet and glossy - that doesn't make it a good choice for the job. You can apply Meguiar's Show Car Glaze, or 3M Imperial Hand Glaze to your car and it will look great. Those are both excellent and highly respected products, but if you apply them thinking they'll offer protection (and plenty of people are under this misconception) then you won't be happy with either of them.

The reality is that sales of the whole ICE line are down significantly already, as is usually the case with the "next best thing" products that come out from time to time. We, and our competitors, get regular sales reporting from major retailers showing sales by SKU so we know who's gaining and who's falling. Now, I fully understand that being the "biggest" doesn't automatically make you the "best" by default. But if the product does what it claims to do and is easy to use, people will continue to buy it. If not, they won't. Our consumer line Cleaner Wax, which has been around since 1973, is still outselling ICE. There's a reason for that.

There a lot of great products out there - Zaino, Pinnacle, Adams, Eagle One, Zymol etc. Sure, some of those are boutique or specialty products and not your usual "consumer" grade stuff, and Meguiar's has a full range of professional line products that will go head to head with any of them. You won't see me, ever, slamming any of those products. I may be of the opinion that they're overhyped or over rated, but they are all excellent products.

I'm not here to convince everyone that you should be using nothing but Meguiar's, but when I come across something like what I'm seeing in ICE, I have no problems voicing my opinion. And I realize it's just than, an opinion.