I think this is the smartest move yet, for a performance part of the crossfire market, as the SRT6 following is way too small a group to even make a decent profit from, while having to pay an employee, suppliers, machinist, etc.... the N/A performance crowd will be a real gravy train if this can hold 150k reliable miles.
After the NA crossfire crowd, it's just a skip and a jump over to the MBZ folks, and they probably have more money to burn.