Re prices on Xfires, poor sales, and discounting...

Looking through the Auto section of today's Sunday paper, I saw...

New Corvette's for $5000 under MSRP.
New BMW Z4 3.0's, one dealer $7000 under MSRP, another $5,000 under.
New Mazda RX8's, two dealers each $2000 under MSRP.
Ford T Bird, $8500 total cash back under MSRP.
350Z's, varying deals slightly under MSRP, only the convertibles are advertised at MSRP.

Methinks the niche in general is hurting a bit right now...