I bought mine at about $1500 below sticker, got a decent price on my trade in and the dealer springs for 10 free oil changes using Mobil 1. So why to I feel screwed on the price when I read of sales in the $30K range! Maybe advertized prices are get you in the door then added dealer costs run the price up. $30K for a georgous body sittlng on a German constructed Mercedes SLK would be a firesale bargain.