LOL Yes! And Ricardo choked every time the Chrysler marketing folks made him pronounce it Cor DOOO ba instead of the proper CORdaba. My Dad was a Chrysler exec at the time and said it was an issue in Highland Park at the time...LOL

But then I recall seeing the first Pontiac LeMans advert where they tell people in the print copy to mispronouce the word as Le Manz instead of Le Moh. Well if you ever lived in Detroit you'd understand how things like that happen. hehe

Chris