I would like to think that, because of there being some Competition between Ecu Tuners. That Renntech wouldn't want to be in the bid war and gain some New Cliental. I think if your going to charge 1000.00 for virtually the same thing as everyone else. You should at least get more for the money. I know for me, I Would only charge more, if you got more......., Maybe: Better materials, Bigger Capacities, or more power out put...Etc. You know something along those lines. I'll pay extra if I Super Sizing It!