Re: United Crossfire Owners Can Rock Chrysler.......
I appreciate what is being said, but in sad reality DC is right, dealership's are an independent business which they have no direct control over. They may try to pressure them a little, but in the end, it's the dealerships ballgame. A dealer has to sink really low before DC will even consider cutting ties with them. As mentioned above, it's the network the auto maker builds with the dealership which makes for happy customers and that's why Lexus is a top notch seller.
Some companies are better to do business with than others and the same is true for dealerships. From my experiences, customer service overall has been in a serious declined over the years with most large companies and yes, even with a lot of small ones. The bottom line is making $$$ for the shareholders. Gone are the days of small mom and pop stores and even car dealerships where they actually knew their customers.
In regards to the statement concerning marketing routes... while I am far from being an automotive or marketing expert, I am really starting to believe the entire Crossfire project was a weak effort by DC to try and bring some upscale attention to the brand using left over MB parts. The Crossfire, in my opinion, was never intended to be a big money maker for them and has and always will be the red headed stepchild...
Try calling the 1-800 number for the DC customer service line. All you get is a low paid customer service rep that knows nothing about nothing. When you call with a problem, the first thing they do is contact your dealership. The customer service rep then calls you back, giving you the same information the dealer has already told you. You accept it or start that long uphill climb to set things straight. While not impossible to do, it is hard getting past that customer service rep to elevate your problem. You have to do some digging to come up with names and phone numbers of anyone higher in the food chain. The best bet is develop a relationship with your dealer, know what you are talking about and be persistent. Get the owner involved and finally stay away from the super high volume dealerships that often sell other brands of vehicles on the same lot or in a different location. You may save a few $$$ on the car, but in the long run you'll make out better at a smaller dealership.
Your idea to band together is a good one, but in reality the active members on this forum represent only a small handful of Crossfire owners. Good luck on trying to sway DC on anything when it comes to the Crossfire. Chrysler shot itself in the foot when they introduced the Pacifica and Crossfire two years ago. They scared customers out of their showrooms with sticker shock… who ever heard of a $35,000 Chrysler???
Last edited by ben47; Dec 11, 2005 at 12:28 PM.