Debadging has little to do if anything with the car not selling. First, it is a very small two seater and very impractical for the majority of people. Chrysler has not promoted/advertised/marketed the car at all. When the car came out along with the Pacifica, people got sticker shock and it scared them away... whoever heard of a $35,000 Chrysler. On top of all that, Chrysler has a bad reputation in the past for not building quality vehicles that they still are trying to get over. Now the new 300C along with the other new MOPAR vehicles are doing a lot to reverse that reputation.

Anyway, this topic has been discussed in length in many threads here.