I asked the same question yesterday. I got an email from Jerry this morning. If you weren't part of this current group, there will be a $35 charge for the drive and the carrying case. I'm assuming that includes shipping. I got my cable and N/A tune during sale at the end of last summer.
The price seems fair to me. It will be nice to flash our own tunes and not have to make appointments to have EC do them. Hope that includes the data logging also, when available.