Originally Posted by
crosscats
Am I missing something here? - and I've noticed this before - what is it with this need to hide the XF's brand?

I know it's all personal preference but do the folks who de-badge have something against the Chrysler name? OK, they don't have the greatest reputation - for sports cars anyway - and we all know where the parts came from and who actually built them but - if it wasn't for Chrysler, these cars simply wouldn't exist - surely that's something to celebrate, rather than be ashamed of?
Just askin'...!

Yes I agree, I dont understand this - is it to try and create an air of mystique around the car so folks will come and ask what it is? Its a Chrysler - be proud!