I went in to the dealership yesterday to check their prices on oil filters, it's about that time. While I was there I spoke with their service manager and he had an interesting thought on why the XF hasn't sold as well as it should. It seems that the kinds of people they were getting in there were Audi, BMW, and Merc owners, among others. These people were having problems with the idea of a good car that cost less than $40k to $50k.

So, what I wonder is does anyone think that the XF would have sold better if they had actually priced it higher?