Originally Posted by Rob M
the all season continental tire was not really an "upgrade". chrysler simply thought they could/should charge more for a tire that provides some limited capability to drive in snow. for the $185 option you actually received tires that cost more than $400 less per set than the "standard" michelin ps2 (based on current replacement value).
I have always wondered how they got away with charging an upgrade fee for something that actually cost them less. I guess it is because we never really had a choice in that "option".
Repeating that same logic by adding more options that allow a higher sticker and cost less would result in a fully optioned out car that actually cost them less to manufacture than a base model...a great business model...if you can stay in business doing that...