This car was plain and simple a marketing flop, a bad idea from a business perspective. The car was priced between $40K - $50K with the exception of the base model, which at that point were trying to adjust the price. Nobody was going to pay that kind of money for a car with a Chrysler badge when for a few more thousands you could get the SLK with the MB badge. I paid almost 50% list on my roadster, and knowing I was getting a MB for that kind of money, yet sexier was an easy choice. At the end we have a great car, and a great following. As I see it, we benefited from the blunder.