Succinct and to the point - Five features:

(1) Styling - European styling and very distinctive; an eccentric sports car.

(2) Performance[SRT] - while not everyone wants a thrilling ride it is a main factor to consider. Price vs HP/$ Best bang for the buck.

(3) Rarity/scarcity - Definition of RARE is 5000 or less (SRT production 4071: 2571 Coupes/1500 Roadsters)

(4) SUPERCHARGED - performance is exemplary

(5) Interior - cockpit tight, high beltline and smaller windows (chopped top), leather with alcantara inserts & bolsters, 200mph speedometer

Bold, Bad and Bitchin - AND - basically it's a Mercedes ! (Invoice parts content: 80%)