Rule #1, Know Your Product
Joined: Jan 2006
Posts: 255
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From: Dallas
Re: Rule #1, Know Your Product
I dimly remember a Crossfire Driving Event, almost a carnival atmosphere held at Dallas' Southfork Ranch. It was to build interest in the soon-to-be-available Crossfire. Participants drove two cars; a Crossfire, and one of several coppetitive cars on hand (I think I opted for the Audi TT).
I was actually there SUV shopping for the wife, but the seed was planted.
It was a beautiful marketing approach. Everything subsequent has been almost comically incompetent.
I was actually there SUV shopping for the wife, but the seed was planted.
It was a beautiful marketing approach. Everything subsequent has been almost comically incompetent.
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Oct 27, 2020 09:00 PM
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