Lots of good products out there to protect it and keep it from cracking and deteriorating. Frankly, if you don't have any specialty products, Armoral (some people won't agree) will help and can extend the life of dashes, rubber etc. There are better products and products designed specifically for these, but I've been using armoral on my cars since the early 80's and frankly, it's worked very well. Never a crack, no fading and makes it look like new. I have learned not to over use it though, especially on the Crossfire. Anyway, the forum guys and gals have offered a number of great options on this and other threads -- but if you get hung up with too many options, find one and stick with it.