Ford Uses The Great Steve McQueen To Sell Mustangs

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Dec 18, 2004 | 10:53 AM

#1 (permalink)

Dan Root

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From: port hueneme ca.

Ford Uses The Great Steve McQueen To Sell Mustangs

Do you think Ford can only sell it's new RETRO syle 05 Mustang buy using a dead star .I first saw this add and only wondered why? The new Mustang should sell itself .If it's any good.

Ford advertising costs this quarter $150-200 million.Most ever spent!!

Maybe they're saving $$$s because Steve cheaper than a live Star !

Dec 21, 2004 | 06:29 PM

#2 (permalink)

GoodEnough

Joined: Sep 2004

Posts: 220

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From: Southern Calif.

Re: Ford Uses The Great Steve McQueen To Sell Mustangs

I like the spot.

I had a new '88 Mustang GT 5.0 5-speed convertible, for 10 years.
I loved the V8 power!

I finally like the new styling. Best job since the 70's.

Dec 21, 2004 | 07:33 PM

#3 (permalink)

Dan Root

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From: port hueneme ca.

Re: Ford Uses The Great Steve McQueen To Sell Mustangs

That's because it looks like a 69-mustang !also mach 1.

Dec 23, 2004 | 12:47 PM

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cwdilg

Joined: Mar 2004

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Re: Ford Uses The Great Steve McQueen To Sell Mustangs

Hewlett-Packard uses Who music to sell computers, Cadillac uses Led Zeppelin to sell cars and trucks, some people call it demographic marketing, some call it "selling out". Everything should sell itself if its any good...but reality illustrates that "its the sizzle...not the steak" that sells.